Borderlands 2 is Biggest Launch of the Year

24/Sep/2012

‘Borderlands 2’ from 2K Games/Take 2 debuts at the top of the All Formats Chart this week with the biggest launch so far in 2012, toppling the previous best, ‘Mass Effect 3’ by over 4,000 sales.


The original, launched back in W43 2009 only made it to No7 when it was released on XB360 and PS3 (the PC version came out the following week). The sequel’s launch week has outdone the original by more than 4 to 1 with the Xbox 360 version the big winner, accounting for 71% of sales compared to 22% on PS3 and 7% on PC. The games industry has finally got into gear after a slow summer with ‘F1 2012’ and ‘Pro Evolution Soccer 2013’ also new this week at No2 and No3 respectively. Last week’s No1 ‘Sleeping Dogs’ (+1%) has to settle for No4 ahead of ‘Lego Batman 2’ (-19%) which also makes way for the new releases, down 2 places to No5. Sony’s ‘LittleBigPlanet PS Vita’ has the biggest sales week for a non-hardware launch week Vita title, debuting at No6, ahead of ‘New Super Mario Bros. 2’ (-13%) at No7 and ‘Tekken Tag Tournament 2’ (-51%) which drops 6 places to No8.

Former No1 ‘Guild Wars 2’ (+11%) holds on to a Top 10 position at No9, while Take 2 are the only publisher to have 2 titles in the Top 10 thanks to ‘Max Payne 3’ (+34%) being a non-mover at No10.


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