Lego Blocks Out The Competition

24/Feb/2014

‘The Lego Movie Videogame’ builds on week 1 success with a second (half-term) week at the top (+7%), having also soared to the top of the UK box office in its first week.


EA’s ‘FIFA 14’ receives a price-induced sales kick, especially on 360/PS3, climbing 2 places to No2 (+22%). Activision move down 1 place to No3 with ‘Call of Duty: Ghosts’ (-23%) with EA’s ‘Battlefield 4’ right behind at No4 (+15%), climbing 3 places from No7 thanks to price promoted last-gen 360/PS3 versions. Nintendo claim the highest new entry this week at No9 with Wii U ‘Donkey Kong Country: Tropical Freeze’ and Ubisoft climb 23 places to No10 as ‘Rayman Legends’ (+299%) debuts on PS4/Xbox One, with the game now available on 7 formats.

Also debuting this week is Reef Entertainment’s ‘Rambo: The Video Game’ at No21. Last week 5 games in the Top 40 were Lego titles – this week it is now 9 with a further 4 older titles re-entering in the mid 30’s (POTC/Batman/SWIII Clone Wars/IndieJones 2). Aside from certain home computer versions of these 9, all were developed by Warner Bros’ Traveller’s Tales, dating back to 2007’s ‘Lego Star Wars: The Complete Saga’, currently residing within the Top 20. Combined UK revenue for just these 9 titles currently stands at over £145m. Lego as a brand stands at No10 in the UK revenue all-time Brands analysis, during the period 1995-2013.


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