Thursday is the new Friday for EA and so ‘FIFA 16’ launched on 24th Sep, shooting straight to No1.
In terms of unit sell-through this is down around 7% over last year’s ‘FIFA 15’ week 1, though revenue is only down 4% thanks to the concentration of sales towards Gen 8 versions and Deluxe/Ultimate Team SKU’s. It’s a measure of how fast things change when you consider that last year Xbox 360/PS3 versions of ‘FIFA 15’ accounted for 45% of week 1 units – compared to just 19% this year. Last week’s Top 1-2-3 of new releases all make way, with the previous No1 ‘Destiny: The Taken King’ from Activision Blizzard (-70%) dropping to No2, Microsoft’s ‘Forza Motorsport 6’ (-46%) dropping one place to No3 and Konami’s ‘Pro Evolution Soccer 2016’ (-55%) down 3 places to No6.
This week sees the launch of the 2nd toys-to-life refresh (after Disney Infinity 3 back in wk35) and it is Activision Blizzard’s ‘Skylanders Superchargers’ racing in at No4 which is 3 positions higher than last year’s ‘Trap Team’ week 1. ‘Skylanders Superchargers’ is the 5th in the Skylanders series and the starter packs launch with a range of characters/vehicles. In total this generates just over £1m this week through the Chart-Track panel of retailers. The final new release within the Top 40 is Focus/Koch’s Warhammer+American Football ‘Blood Bowl II’ for PS4/Xbox One debuting at No15.