Black Ops Friday

09/Nov/2015

2015 so far reveals there have never been more games released on a Tuesday (25 and counting, previous record was 2012 with 17 for the whole year), but Activision's ‘Call of Duty: Black Ops III’ forsakes Tuesday for Friday for the first time since 2009 / 6 iterations ago.


So 'Black Ops III' launched Friday 6th November and UK gamers had to divide their disposable income between fireworks, the Treyarch-developed first person shooter and the continued wallet-drain of ‘Spectre’ at the cinema. However, ‘Black Ops III’ explodes on to the scene at No1 and in terms of revenue generated in week 1 (regardless of release day) ‘Black Ops III’ ranks at No14 amongst all titles. Compared to other Call of Duty titles this is the 7th in terms of week 1 takings, though of course all of those above it benefited from 5 days of sell-through in week 1 (UK charts run Sun-Sat).

The Gen 8 (PS4/Xbox One) transition is overwhelming with 91% of sales units coming from these 2 formats (compared to 68% for last year’s ‘Call of Duty: Advanced Warfare’). EA’s ‘FIFA 16’ climbs 1 place to No2 (-7%) and EA have the only other new entry at No3 as ‘Need For Speed’ arrives for PS4/Xbox One. Microsoft’s ‘Halo 5: Guardians’ drops from No1 to No4 (- 78%) and Ubisoft’s ‘Assassin’s Creed: Syndicate’ drops 3 places to No5 (-55%). There are numerous re-entries due to various retailer promotions, most notable of which is Nintendo’s ‘Mario Kart 7’ back in at No14 (+898%).


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