UK gets Fit

28/Apr/2008

‘Wii Fit’ flexes its muscles at the top of the All Formats chart this week, giving Nintendo a very healthy complexion thanks to the 6th fastest selling UK debut ever (only bettered by GTA, Halo and Gran Turismo titles).


The fitness game was launched on Friday, bundled with a balance board accessory at a price of £69.99 and was bought by roughly 1 in 10 Wii console owners over its first 2 days of release. ‘Wii Fit’ recorded an estimated £16.3m making it the 3rd largest launch in terms of value for a video gaming product, behind ‘Gran Theft Auto: San Andreas’ (£24.2m in week 44 2004) and ‘Halo 3’ (£16.9m in week 39 2007). Nintendo has now eclipsed the record-breaking launch only two weeks ago of ‘Mario Kart Wii’ with ‘Wii Fit’ replacing it as the Japanese giant’s fastest selling title in the UK. Sales of ‘Mario Kart Wii’ slow dramatically this week, slipping by 62%, but the popular racer only drops to No2 while Sega’s ‘Mario & Sonic’ also makes way, down from No2 to No3. Half of all Wii software sold this week was ‘Wii Fit’ sales, while 79% was published by either Nintendo or Sega. It is the first time since ‘Pokemon Ruby’ and ‘Pokemon Sapphire’ on GBA five years ago that Nintendo has had the top 2 games in the All Formats Chart. ‘Gran Turismo 5: Prologue’ and ‘Pro Evolution Soccer 2008’ fall one place, dropping to No’s 4 and 5 respectively. The ever-present ‘Brain Training’ is the only All Formats Top 10 game to move up the chart, climbing from No9 to No8. Bundling and retailer promotions mean rises for ‘Sonic and the Secret Rings’ up from No25 to No17, ‘Rayman Raving Rabbids 2’ up from No22 to No19, ‘WWE Smackdown vs Raw 2008’ up from No34 to No21 and ‘Halo 3’ a re-entry at No31. The only other new entry this week is Sony’s ‘Singstar Summer Party’ on PS2, which debuts at No30.


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