The release of ‘Harry Potter & The Half-Blood Prince’ in cinemas has helped magic another All Formats No1 for EA, knocking their own title ‘Tiger Woods PGA Tour 10’ (-20%) down from No1 to No3.
Sales of ‘Harry Potter’ only rise by 5%, but it is enough to see it pass both Tiger Woods and Activision-Blizzard’s film tie-in ‘Transformers: Revenge of the Fallen’ which rises from No3 to No2 despite a 4% dip in sales. It has been a very successful couple of months for the US publisher with 4 separate EA titles reaching No1 in the All Formats Chart for a total of 6 out of the past 7 weeks. They also now have a total of five games in the All Formats Top 10. ‘Wii Fit’ (-3%) continues its consistent good form, back up 2 places to No4, having remained in the All Formats Top 10 since the first week of the year. ‘Fight Night Round 4’ (-30%) is on the ropes, down from No2 to No5, while sales of Ubisoft’s ‘Call of Juarez: Bound in Blood’ (-27%) are down by a similar margin, however it only drops one place to No6. ‘The Sims 3’ and ‘Virtua Tennis 2009’ change places, the former up to No7 and the latter down to No8. Perhaps price is important with ‘Call of Duty 4: Modern Warfare’ (-7%) continuing to outsell its younger brother ‘World At War’ by holding steady at No9. EA round off the All Formats Top 10 with ‘EA Sports Active’ returning to the All Formats Top 10, up from No13 to No10. ‘Rhythm Paradise’ (+96%) re-enters the Top 40 at No21, aided by a TV advert starring Beyoncé.