Howzat! Ashes Smashes Wii Sports Resort

10/Aug/2009

Newcomer ‘Ashes Cricket 2009’ from Codemasters bowls out Nintendo’s ‘Wii Sports Resort’ after two weeks at No1, becoming the first UK publisher to reach the top of the All Formats chart since Eidos in week 6 2007 (with ‘Battlestations Midway’).


Codemasters’ last All Formats No1 was 4 years ago with ‘Brian Lara International Cricket 2005’, however a strong marketing campaign sees ‘Ashes Cricket 2009’ outsell it by almost 3 to 1 in their respective debut weeks. It is far and away the biggest launch for a cricket title with release week sales almost matching those of EA’s recent boxing chart topper ‘Fight Night Round 4’. Sales of Wii Sports Resort are down 49%, but it is still well ahead of the rest of the Top 10 at No2. ‘Wii Fit’ and ‘Tiger Woods PGA Tour 10’ both slip one place to Nos 3 and 4 respectively, while EA round off a Top 5 full of sports/fitness games with ‘Fight Night Round 4’ a non-mover at No5. EA have 4, rather than last week’s 5, games in the Top 10 as ‘Harry Potter & the Half-Blood Prince’ drops 2 places to No6 and ‘The Sims 3’ teeters on the edge, down 3 places to No10. Strong pricing on ‘Call of Juarez: Bound in Blood’ helps it rebound 3 places to No7, ahead of ‘Mario Kart Wii’ at No8 and Disney’s film tie-in ‘G-Force’ which makes the most of the launch of the film in cinemas by climbing 18 places in its second week, breaking into the top 10 at No9.


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