Microsoft's Crackdown 2 and New Xbox 360 Reign Supreme

19/Jul/2010

Microsoft’s new and improved, slimmer XBox 360 console, the XBox 360 250GB (or XBox 360 S) achieves the biggest launch in the UK for a “revised” home console, surpassing the launches of both PS2 Slim and PS3 Slim and recording over two days around the same as the original Xbox 360's launch sales total back in week 48 2005.


This is even more impressive when you take into account that the original Xbox 360 was launched across two versions (Pro and Core).

A great week for Microsoft is ensured with the format holder’s XB360 exclusive title ‘Crackdown 2’ holding on to top spot in the All Formats Chart for a second week. A 36% drop in sales is not enough for it to be caught by Ubisoft’s ‘Dance on Broadway’ (-9%), which climbs 2 places to No2, only around 800 units behind ‘Crackdown 2’.  Lego Harry Potter’s spell on the charts is slowly wearing off as it drops one place to No3 (-31%), while another previous No1, ‘Red Dead Redemption’ (-19%) also slips one place, down to No4.

There is only one new entry this week, Disney’s ‘Toy Story 3’, new at No5, while the rest of the All Formats Top 10 all make way by each falling one place. Microsoft also benefit from retailer price promotions and bundling on ‘Alan Wake’ (+98%) that helps shoot it back up the Charts from No23 to No11. Another retailer promoted title, ‘Bioshock 2’ (+97%) enjoys a similar jump, up from No24 to No12.


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