FIFA 11 Scores 3rd Biggest UK Launch


Not since 2004 (FIFA 05 in wk41 vs. PES4 in wk42) have the 2 big football titles been just 1 week apart. And whilst we are on memory lane, 2003 was the last time PES debuted before FIFA (also one week apart).

This week is of course dominated by ‘FIFA 11’ which was up against last year’s iteration ‘FIFA 10’, the biggest FIFA title ever launched and the third biggest All Format title ever launched in the UK (behind ‘Modern Warfare 2’ and ‘GTA IV’).

‘FIFA 11’ comfortably takes the third place from ‘FIFA 10’ with overall units up 21% / overall revenue up 36% on ‘FIFA 10’ week 1. Xbox 360 remains the lead format (+26% units over last year) and PS3 is close behind (+23% over last year).

The 2 lead formats accounted for 96% of the 6 formats (DS debuts next week) compared to 94% last year.  In terms of individual SKU week 1 unit/revenue sales ‘FIFA 11’ 360 is No8 and the PS3 version is No9.  Finally, in terms of all 360/PS3 software units sold in week 39 ‘FIFA 11’ accounted for a massive 63%.  The rest of the All Formats Top 40 shows no other new releases and Codemasters drop to No2 with ‘F1 2010’ (-46%). Capcom remain at No3 with ‘Dead Rising 2’ – 360/PS3 versions joined this week by the arrival of PC version (-23%).  Microsoft’s ‘Halo: Reach’ drops 2 places to No4 (-45%) and Activision Blizzard climb one place to No5 with ‘Guitar Hero: Warriors of Rock’ (-13%).  EA’s ‘Tiger Woods PGA Tour 11’ climbs to a third best chart position since launch at No6 (+71%) and Sony’s ‘Sports Champions’ drops 2 places to No7 and remains the best-selling Move-enabled title for a third week in a row (-35%).

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