Methodology
 

The methodology used across all Chart-Track's services is continuous quantitative retail research. Chart-Track reports are based on over-the-counter retail sales where the data is captured electronically each day from retailers' EPoS systems. Reports are generated using an Oracle relational database, integrated with a custom-built PC-based processing system.

Clients receive a broad range of statistical information from our standard and customised services, enabling them to track market size, market trends and product sales through retail. Data is disseminated to clients on a daily basis, and our monthly, quarterly and annual reports provide invaluable information about longer term sales trends and opportunities.

 
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