About Us

GfK in the United Kingdom

Chart-Track was formed in 1996 to monitor sales of music, videos and software through retail in the UK and Ireland. Since then we have established an unparalleled reputation for fast and accurate retail research in the home entertainment market.  In July 2008 GfK took a majority stake in the company and in January 2012 acquired the remaining shares to take full ownership of the company.

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfKs long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.

Key report services include:
UK Leisure Software
Republic of Ireland Leisure Software
European Leisure Software (in conjunction with GfK)
UK Hardware and Peripherals

Registered Office: 14 New Street, London,  EC2M 4TR
Registration No: 3073596
VAT No: UK673150544